Hero | Papertrail
Alder
Hero section#3 of 366WebAbout this design
Hero section for Web: hero for Alder, a modern wealth advisor pitching family-office-style management.
Style: old-money editorial, warm cream canvas, black grotesque display type, vintage etched village illustration, monospace stat numerals.
Layout: split hero — headline and CTAs left, framed etching right, stats row underneath.
Components: Join-Alder pill button, see-why video link, news ticker badge, AUM/fee/retention stat trio.
Vibe: heritage, trustworthy, understated — fintech wealth management.
