Zaffre Goods
Zaffre Goods (ZFR) makes small-batch skin care for people who actually read the label. Identity, packaging system and a shelf language built to hold up under bad lighting.
PLURIO SELECT
Noor is accepting new clients
SKILLS
ABOUT
I’m an identity designer working mostly with small retail and food brands. After eight years art-directing shoots, I care a lot about how a mark survives contact with real shelves, bad lighting and a phone camera. Most projects start with a week of looking before anything gets drawn.
Zaffre Goods (ZFR) makes small-batch skin care for people who actually read the label. Identity, packaging system and a shelf language built to hold up under bad lighting.
Landing page design for the Pelagic Index, an annual survey of independent studio economics. Ninety pages of tables turned into something you can actually scroll.
A two-room coffee bar on a corner nobody looked at. Naming, signage, cup system and the little menu board that does most of the work.