Assembling your style guide…

The agent is mixing pigment, setting type, and laying out a board you can react to. About 2 minutes.

Drafting board Tuning pigment Placing type

4/5

Onboarding

Rill & Rye Provisions · Marise Okonjo

Venture Brief

Rill & Rye · M. Okonjo

Company name

Rill & Rye Provisions

Product or service

Slow-baked oat biscuits and single-origin spice blends, sold as ready-to-give gift sets. Honest ingredients, a recipe card in every tin, packaging worth opening slowly.

Audience

Primary: Gift buyers aged 27–46 in coastal cities, shopping for birthdays, housewarmings, and the December run. They pay more for something that feels made rather than bought.

Secondary (in review): Studios ordering 40–120 tins at end of quarter.

Mission

Make ordinary afternoons worth pausing for.

Venture brief accepted

Ask for follow-up changes…