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Setup brief

Quillhouse · Marta Vidal

Brand dossier

Quillhouse · Marta Vidal

Business name

Ashgrove Provisions

Product or service

Small-batch preserves and loose-leaf tea sold as gift-ready sets. The range is built around slow pantry staples — honest ingredients, hand-numbered labels and boxes that survive a long post, so the parcel itself reads as part of the present. Sold direct through the shop site and a Lisbon market stall.

Buyer

Primary: Gift buyers — people aged 28 to 52 across Portugal and Spain shopping for something considered at Christmas, name days and housewarmings. They read labels and will pay 20–30% more for something that feels made rather than manufactured.

Secondary (unconfirmed): Small hotels and studios ordering 40–80 welcome sets before the summer season.

Mission

To make the ordinary shelf worth opening — quiet, well-made pantry goods that travel well and taste like somewhere in particular.

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